Mind Racing

NullMedia


Racing cars with the power of your mind! Whether you're organising a corporate function, designing a trade stand for an exhibition, or delivering a brand experience - your aim will be to attract and engage your audience. Mind Racing was developed to be the perfect tool for gathering and captivating a crowd, using a surprising blend of traditional and next generation technologies to intrigue and entertain.


Mind Racing Microsite

Brochure PDF

Just Dance Now

Coca-Cola & Ubisoft / Biborg & Sedley Place


Getting everyone in Piccadilly Circus dancing! Massive brand activation for Ubisoft's Just Dance Now.

Video courtesy of Ubisoft

London Olympics 2012

Coca-Cola & LOCOG / Sedley Place


Live scores, automatic medal celebrations, and simulcasting of the offical BBC TV Olympic feed.

Video courtesy of Sedley Place

Share a Coke

Coca-Cola / Sedley Place


See your name up in lights with Share-a-Coke at Piccadilly Circus. Another huge hit with the public!

Video courtesy of Sedley Place

London Fashion Week

Coca-Cola & Burberry / Sedley Place


Another first for Piccadilly! Live video streaming, direct from Burberry's catwalk to the public.

Video courtesy of Sedley Place

World Cup 2010

Coca-Cola & FIFA / Sedley Place


Live football scores, Sky News ticker, and an award winning experiential campaign.

Video courtesy of Sedley Place

Tweet Your Christmas Wish

Coca-Cola / Sedley Place


See yourself and your Christmas message on the iconic Coca-Cola screen at Piccadilly Circus.

Video courtesy of Sedley Place

Retro Poster Maker

Coca-Cola / Sedley Place


Celebrating 125 years of Coca-Cola with a very personalised photo campaign.

Video courtesy of Sedley Place

Live Tube Status Updates

Coca-Cola & TFL / Sedley Place


In a partnership lasting five years TFLs network status was displayed in realtime on the Coca-Cola screen.


Real Racing Experience

Hyundai & EA / e.style


Bringing the Real Racing game to the big screens at Piccadilly Circus.

Video courtesy of Hyundai

15 Second Films

Samsung / Cheil


Offering aspiring filmmakers the chance to see their Instagram creations on Samsung's big screen!

Video courtesy of Cheil

Galaxy Note Portraits

Samsung / Cheil


Using artists to draw stunning caricatures of the public, and put them up on Samsung's big screen.

Video courtesy of Cheil

Valentines Day Campaign

Samsung / Cheil


Take a photo, write a message, and see yourself on the Samsung LED screen. Always a crowd favorite!


Olympic Torch Campaign

Samsung / Sedley Place


Having your picture taken with the Olympic Torch and David Beckham = Social media heaven.

Video courtesy of Sedley Place

Galaxy Strikes Back

Samsung / Cheil


An interactive game installation for Samsung's flagship store. Use your mobile phone as the controller.


#GrannySamsung

Samsung / Cheil


Granny Samsung lived on the Piccadilly Circus screen over Christmas. She was... different!

Video courtesy of Cheil

Trent Bridge

SysDev


A comprehensive multi-screen match presentation solution for an internationally renowned stadium.


Diageo Screens

Sedley Place


Creating an entrance with an outstanding architectural LED screen installation.


Manchester Tower Screen

City Gateway Media


Manchester's iconic Piccadilly Station is home to this equally iconic skyscraper format screen.